Keynote: From Browsing to Buying

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Our Managing Director, Kai Xin Lee, delivered a keynote titled “From Browsing to Buying: Real Lessons on What Actually Drives Conversions in 2025.” She shared real-world case studies and actionable insights on what truly moves the needle for brands this year — from aligning creative with evolving platform algorithms and cultural trends, to designing seamless customer journeys that convert.

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Roundtable: AI & E-Commerce

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We were also proud to chair a roundtable on AI & E-Commerce, where we exchanged ideas with local leaders on how AI is already transforming the Philippines market. From smarter recommendations and chatbots to operational automation, it was a rich discussion that highlighted both the opportunities and challenges of applying AI in retail.

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Other Industry Highlights

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Beyond our sessions, the summit offered inspiring conversations on:

• Predictive analytics
• Omnichannel strategies
• AI-driven returns management
• The rise of the “omnishopper”

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Our Takeaway

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These discussions reinforced a central theme: the future of e-commerce growth in 2025 will be driven by the integration of data, creativity, and cultural relevance.

At Meetsocial, we’re excited to bring these learnings back to our clients and partners, continuing to push the boundaries of what’s possible in retail and e-commerce marketing across Southeast Asia.

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Want to explore how these trends can shape your brand’s growth in 2025? Get in touch with our team to start building e-commerce strategies that drive both performance and long-term trust.