Insights

Shopping cart abandonment: The causes hiding outside your ad platform

Making every social dollar work harder

Content is no longer king, it is infrastructure

How Google Demand Gen cuts e-commerce CAC by 35-45%

Strong channel metrics, weak business outcomes?

Meta ‘Describe your audience’ tool explained: How natural-language targeting is changing Facebook ads

The end of brand vs. performance: Inside the integrated marketing shift

The Xiaohongshu (RED) playbook every SEA brand needs in 2026

Google AI Max explained: how intent matching is replacing keywords in paid search

Beauty marketing in Southeast Asia: The TikTok and Xiaohongshu playbook that actually scales

Building a content strategy for Xiaohongshu's dual-distribution model

Saves vs likes on XHS: Why saves signal stronger conversion intent in Singapore and Malaysia

Using search-led discovery to drive growth on Xiaohongshu

Why micro-itineraries are rewriting the rules of travel content on Xiaohongshu

How Xiaohongshu (XHS) content drives long-term exposure and growth

UGC: The driving force behind Xiaohongshu's marketing economics

The power of “探店" (tan dian) on Xiaohongshu

Navigating micro-communities on Xiaohongshu from beauty to food

How Xiaohongshu redefined local discovery

The Xiaohongshu buyer journey decoded

Xiaohongshu vs TikTok: A 2025 guide for Southeast Asian brands

The rise of Xiaohongshu in Southeast Asia

Meetsocial appointed as official Xiaohongshu Partner

Event recap: Retail & E-commerce Innovation Summit Philippines 2025

From browsing to buying: Meetsocial leads the conversation at MARKETECH Malaysia

CES 2025: A triumph for Meetsocial's clients