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For years, the marketing industry has treated brand building and performance marketing as two separate tasks, often housed in different departments with conflicting KPIs.

Breaking into Xiaohongshu doesn't have to be complicated. Here's how brands can start building presence and driving awareness even before verification.

In recent years, Google has been aggressively redefining the advertising landscape through AI. From Performance Max and Demand Gen to Smart Bidding, AI is no longer a peripheral feature—it is the core engine. Google’s AI Max for Search campaigns marks a pivotal shift by embedding artificial intelligence directly into the DNA of search advertising.

Southeast Asia has become one of the fastest-growing regions for beauty brands. With a young, mobile-first population and a strong culture of social commerce, platforms like TikTok and Xiaohongshu are playing an increasingly important role in how consumers discover and purchase beauty products.

Feed and Search Strategy Guide on Xiaohongshu: Step by Step Execution for Brands in SEA

Saves vs Likes on XHS: Why Saves Signal Stronger Conversion Intent in Singapore and Malaysia

How Kotler's Human-to-Human Framework Works on Xiaohongshu in Southeast Asia

Why Micro-Itineraries Are Rewriting the Rules of Travel Content on Xiaohongshu

Most social posts peak fast and vanish. On Xiaohongshu (RED), high-quality notes can keep accumulating exposure well beyond Day 7 and Day 30 thanks to the platform’s distribution mechanics

On Xiaohongshu, create authentic KOC posts first to build organic distribution through saves and search, then amplify what's already working with paid ads - not the other way around.

If you run a café, beauty salon or karaoke in Southeast Asia, you’ve probably heard that “探店” (tàn diàn) notes on Xiaohongshu (XHS) drive real visits.

Xiaohongshu (RED) runs on niche communities that rally around specific problems, products, and places.

If you think Xiaohongshu is just another social platform, you're missing the bigger picture. It's a decision engine for local discovery.

On Xiaohongshu (小红书, or RED), buyers don’t jump straight to “buy.” They browse for inspiration, search with intent, then save (bookmark/ collect) what matters, before converting and sharing.

In Southeast Asia’s fast-changing digital landscape, two platforms dominate conversations: Xiaohongshu (小红书) and TikTok. Both are powerful, but they serve very different purposes: one drives discovery, the other drives decisions. Choosing the right one depends on your goals and audience.

When the world’s most influential business publications look for sharp, actionable perspectives on global brands, they call on leaders who understand the delicate balance between perception and performance.

Not all platforms work equally, especially when it comes to reaching high-intent buyers in Southeast Asia.

Xiaohongshu, one of the world’s fastest-growing lifestyle platforms, has appointed Meetsocial as an official Partner, empowering Southeast Asia brands to scale into China and global markets through a community-led content commerce approach.

Last week, our team joined industry leaders in Manila for the Marketech Retail & E-Commerce Innovation Summit 2025, an inspiring exchange with leaders shaping the future of commerce in Southeast Asia.

Unpacking what truly drives digital conversions in Southeast Asia’s evolving e-commerce landscape.

Meetsocial's client portfolio shines at CES 2025: Multiple awards and showstopping exhibits