Meetsocial appointed as official Xiaohongshu Partner

With over 300 million monthly active users, Xiaohongshu (also known as rednote) is a dominant force in lifestyle discovery across beauty, fashion, wellness, and home categories. The platform’s influence continues to grow beyond China as global consumer brands seek to engage its digitally savvy, experience-first audience.

‍

The partnership grants Meetsocial privileged access to exclusive ad inventory, advanced content-commerce integrations, and Xiaohongshu’s creator network — positioning the agency as a strategic gateway for regional brands to break into the China market and beyond.

‍

“It’s a common misconception that Xiaohongshu is only relevant for the China market,” said Lee Kai Xin, Managing Director, Southeast Asia at Meetsocial. “The platform’s reach in Southeast Asia is growing rapidly—with over 500,000 users in Singapore and more than 2 million users in Malaysia, making it the one of the largest market outside China. These are highly engaged, high-intent, and increasingly affluent consumers. Our partnership allows us to help brands tap into this momentum with precision, creativity, and performance.”

‍

A Growth Engine for Lifestyle Brands

‍

Xiaohongshu's unique blend of authentic content, community engagement, and commerce has made it a key platform for brand discovery and consumer decision-making. Meetsocial’s appointment comes at a time when demand for cross-border digital solutions is growing rapidly amongst Southeast Asia’s premium lifestyle, beauty, and travel brands.

‍

As part of the partnership, Meetsocial will offer:

• Xiaohongshu Account Setup & Verification – including blue tick certification and advertising enablement
• Performance Advertising – data-led campaign strategy using exclusive ad packages
• KOL & KOC Activations – creator collaborations tailored to high-conversion storytelling formats
• Social Content Creation – platform-optimised creatives that align with Xiaohongshu’s discovery-first algorithm
• Community Growth Strategy – building brand-led communities that drive word-of-mouth and sustained engagement