Fig & Dove’s revenue doubles: 161% increase in purchase value
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Challenge
Fig & Dove, a US-based home décor and gifts retailer, needed to scale their e-commerce presence and improve purchase value while managing advertising costs. With a goal to drive more traffic and sales, they were looking for a partner that could provide targeted digital marketing solutions.
How We Helped
Meetsocial stepped in to revamp Fig & Dove’s digital marketing strategy. Our approach revolved around:
- Optimizing ad spend: Leveraging our long-term relationship with media partners, we helped them maximize reach while keeping costs low.
- Increasing traffic: Leveraged a data-driven marketing plan to attract and engage a larger audience, resulting in significant website traffic growth.
- Boosting sales: Enhanced targeting and creative assets to convert visitors into buyers, increasing both sales volume and average purchase value.
Results
Fig & Dove successfully scaled their e-commerce business, with our team helping to drive both traffic and sales performance:
- 118% increase in sales revenue
- 350% increase in traffic
- 45% decrease in cost-per-click (CPC)
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