The challenge: Growing sales while keeping margins low

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Fig & Dove, a US-based home décor and gifts retailer, approached Meetsocial with a familiar problem. The brand was generating consistent online sales but had hit a ceiling on growth. With a goal to drive more traffic and sales while managing advertising costs, they were looking for a partner that could provide targeted digital marketing solutions.

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The approach

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Meetsocial restructured Fig & Dove's paid media in two main workstreams:

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Media efficiency‍

Through long-standing relationships with our media partners, the team helped in building ad campaigns that maximised reach while keeping costs low, protecting margin as spend scaled.

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Audience targeting‍

The team layered enhanced targeting and creative assets to convert visitors into buyers, increasing both sales volume and average purchase value.

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The results

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Over the campaign's duration, Fig & Dove recorded:
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• A 118% increase in sales revenue, measured against the equivalent prior period.
• A 350% increase in site traffic from paid channels.
• A 45% reduction in average cost-per-click across the active media mix.

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Three factors drove the turnaround. Better media rates lowered the cost floor. Sharper audience selection lifted click-through and conversion rates simultaneously, which compounded the CPC saving. Stronger creative gave the new audiences a reason to act, raising both basket size and repeat purchase rate.

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If your e-commerce business is hitting a growth ceiling, book a meeting and see how we can support your business goals.