Challenge

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AliExpress, a major online retail platform owned by Alibaba Group, aimed to launch its signature “11:11 Day” shopping event in Europe. The goal was to engage a massive audience, boost brand visibility, and exceed key performance indicators (KPIs) for the campaign.

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How We Helped

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Meetsocial partnered with AliExpress to create an engaging, multichannel campaign that captured European consumers’ attention:

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• Engagement: Introduced anthropomorphic characters and a catchy “ONE” jingle to keep the event top-of-mind and encourage repeat interactions.
• Influence: Collaborated with top European fashion influencers, including Chiara Ferragni (29M Instagram followers), to promote key deals and drive awareness.
• Media strategy: Fostered user engagement through interactive game-like interfaces and cross-channel promotion on platforms like Instagram, YouTube, and Twitter.

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Results

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AliExpress successfully launched 11:11 Day in Europe, creating widespread buzz and surpassing performance goals:

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• 300M searches generated
• 1.5M+ interactions
• 50% KPI exceeded