Culture outpaces algorithms
We translate cultural signals into an always-on social presence, built to earn attention and amplify your paid performance.
Every piece of content is designed to attract, entertain, educate and persuade.
HOOK
Stops the scroll in 3s
RELATE
Makes it relevant to viewers
VALUE
Educate, entertain or enable
ENGAGE
Invites discussion, save or share
Our services
Strategy & content planning
Platform-specific plans, from cultural insight to content pillars to weekly calendar.
Production at scale
In-house and creator-led output across short-form video, static, podcast and live.
Community management
Always-on response, sentiment monitoring and brand-safe moderation in every market.
Earned amplification
Trend and moment-jacking, built into the content system.
Creator sourcing & vetting
Tribe-based scoring across 11 archetypes, from KOL and KOC to virtual and syndicated.
Activation & contracting
Paid, gifted, affiliate and whitelisted models, with usage rights and brand safety built in.
Co-creation, not casting
Brief for outcomes, not scripts — guardrails protect quality, not pre-written lines.
Whitelist & spark amplification
Top organic and creator content escalated into paid loops.
Turning a single hand sign into 9 million fan-made videos and 800 million impressions for Haier’s Global Fans Festival.
Inside the integrated influencer, video and live-stream strategy that helped China’s Hainan Airlines land 116 international media reports and translate its corporate values for overseas audiences.
Influencer partnerships, gamification, and custom characters: launching 11.11 in Europe for AliExpress and beating its KPIs by 50%.