Challenge

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DJI, renowned for its cutting-edge aerial vehicles, drones, and photography products, sought to solidify its position as a world leader in these markets. Expanding globally required precise targeting and tailored strategies to connect with diverse audiences across regions.

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How We Helped

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We have been partners with DJI for over seven years, driving their global product expansion through a strategic, multi-layered approach:

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• Defined target segments: Conducted regional geographic tiering and audience analysis, focusing on understanding the demographics, psychographics, and media habits of key markets.
• Improved campaign performance: Enhanced performance through SEM improvements, media mix modeling, bidding optimization, and creative ad localization.
• Increased effectiveness: Boosted audience targeting and creative optimization to ensure campaigns resonated with regional audiences.

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Results

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DJI continues to soar globally, thanks to our daily work on providing strategic insights and media optimizations:

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• 45M+ people reached in 2024
• 80% increase in purchase orders
• 20% reduction in conversion costs