Challenge

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Govee, a US smart lighting brand, sought to boost brand visibility and drive interest in its TV backlight product. To stand out in a competitive market, Govee needed a powerful campaign that would create buzz and resonate with consumers.

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How We Helped

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We crafted a comprehensive marketing strategy centered around a high-profile partnership:

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• Warner Bros. and legendary partnership: Secured a collaboration with Warner Bros. Pictures and Legendary Pictures for a co-branded, Dune-themed Govee TV backlight, tying the product to the highly anticipated release of Dune 2.
• Multichannel campaign: Launched a viral campaign that included social media ads, a user-generated content (UGC) contest with the hashtag #GoveeContest, a highly popular online video, influencer promotions, and out-of-home advertising, including a prominent feature in New York’s Times Square.

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This approach helped generate widespread attention for Govee and its co-branded product.

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Results

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Through strategic partnerships and a multichannel marketing effort, our team helped Govee achieve massive brand exposure and consumer interest:

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• 300M+ impressions
• 150% increase in search volume for the TV backlight