Challenge

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YesAuto, a leading online automotive platform, entered the highly competitive UK and German markets, where established players controlled 80% of the market share. With significant entry barriers and low brand awareness, YesAuto needed a strategy to break through and establish a foothold.

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How We Helped

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Our team crafted a strategy tailored to YesAuto’s challenges. This innovative, tech-focused strategy helped YesAuto stand out in a crowded market and engage effectively with potential customers:

• VR car exhibitions: Launched immersive virtual car exhibitions to adapt to pandemic-related shifts, offering a unique and engaging way for consumers to explore vehicles.
• Strategic partnerships: Formed partnerships with over 6,500 local dealerships to build credibility, leveraging their established customer base and reputation.
• Tech-driven marketing: Implemented a targeted marketing approach using KOL marketing and user-generated content across multiple channels to amplify brand awareness and drive engagement.

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Results

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By combining digital innovation with local expertise, we helped YesAuto establish a strong presence and secure its position in the UK and German markets:

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• 3M+ unique visitors to the official website
• UK app downloads 3.2x higher than comparable apps