YesAuto

From an unknown new brand to a credible challenger

Sector

Automotive/App

capabilities

Cross-Border

Social & KOL

When YesAuto, an online automotive platform, looked to expand into the UK and Germany, they met difficulties in gaining market share. The incumbent platforms controlled around 80% of the market, and YesAuto did not have any brand awareness among local car buyers. To compete, we developed a strategy that combined immersive technology, strategic dealer partnerships, and multi-channel marketing, to address specific barriers to entry.

A new niche experience through virtual reality car exhibitions

With showroom visits limited by pandemic restrictions, we launched immersive virtual exhibitions with VR360 technology that let prospective buyers explore vehicles in detail from home.

Building brand credibility through strategic dealer partnerships

We brought more than 6,500 local dealerships onto the platform’s dealer network, giving YesAuto immediate inventory depth and local credibility.

Localised positioning and messaging

We differentiated YesAuto's positioning to address online car buying pain points, such as difficulties in finding trusted dealers and viewing cars.

Multi-channel campaign

We ran a multi-channel campaign that used key opinion leader (KOL) collaborations and user-generated content to seed organic discussion and lower the cost of paid acquisition over time.

RESULTS

3M

Unique visitors to the official website

3.2x

More downloads than comparable apps in the UK
From an unknown new brand to a credible challenger

YesAuto

Facing a UK and German market where incumbents held the lion's share, YesAuto turned to virtual showrooms, dealer partnerships, and creator-led campaigns to break through.
3M+ unique visitors to the official website
UK app downloads 3.2x higher than comparable apps
A new niche experience through virtual reality car exhibitions
With showroom visits limited by pandemic restrictions, we launched immersive virtual exhibitions with VR360 technology that let prospective buyers explore vehicles in detail from home.
Building brand credibility through strategic dealer partnerships
Let’s Get To Work
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