Challenge

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Lazada, one of the largest online shopping platforms in Southeast Asia, faced significant challenges when expanding into new local markets. The company encountered difficulties in managing creative styles due to vast aesthetic differences across countries, and the varied audience responses to ads made it hard to streamline messages.

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How We Helped

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Our team took a tailored approach to address Lazada’s challenges. This strategy allowed Lazada to engage the right audiences with culturally relevant, impactful content:

• Market analysis: Conducted an in-depth analysis of Lazada’s various Southeast Asian markets to understand what creative styles resonated with local users.
• Creative optimization: Combined our findings with TikTok’s platform strengths to uncover the content essence that would guarantee a successful launch.
• Targeted campaigns: Leveraged up-to-date data to produce and deliver a massive series of high-quality creative materials for Lazada’s TikTok campaigns across five SEA countries.

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Results

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Our creative expertise and targeted TikTok campaigns helped Lazada expand its presence and grow its user base in Southeast Asia:

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• 1M+ new app downloads
• 300M+ people reached, creating significant brand awareness