Lazada

Growing app downloads and new signups across SEA

Sector

App / Online Marketplace

capabilities

User Acquisition

Full-Funnel

Performance Marketing

Lazada, one of Southeast Asia’s largest e-commerce platforms, wanted to scale its app installation and user acquisition across Indonesia, Thailand, Vietnam, the Philippines, and Malaysia. Given the sheer diversity of culture, languages, and shopping habits that exist across the five markets, Lazada faced two persistent issues - creative fragmentation and performance variability. In response, we built a TikTok-native, market-specific creative engine, designed to generate volume without sacrificing cultural relevance.

Deep market analysis

We conducted a creative audit across all five markets, identifying the visual codes, content tropes, music preferences, and creators that drive engagement on TikTok.

Building a TikTok-native creative strategy

The market insights were then mapped against TikTok’s platform mechanics to develop a creative framework that felt organic to the For You feed.

Industrialised creative production

We produced a high volume of creative variants for each markets, testing them, and using performance data to continuously refresh them throughout the campaign.

RESULTS

1M

new app downloads across the five SEA markets

300M+

impressions, building category-leading brand awareness on TikTok
Growing app downloads and new signups across SEA

Lazada

Helping Lazada turn cultural complexity into competitive advantage, generating 300M+ impressions and over a million new users across five ASEAN markets.
1M+ new app downloads
300M+ people reached, creating significant brand awareness
Deep market analysis
We conducted a creative audit across all five markets, identifying the visual codes, content tropes, music preferences, and creators that drive engagement on TikTok.
Building a TikTok-native creative strategy
Let’s Get To Work
case studies

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