Challenge

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Jackery, a leader in outdoor portable power, aimed to strengthen its dominance in the highly competitive US market. To stay ahead, the brand needed to continuously build brand awareness, expand its target audience, attract high-quality traffic, and optimize the efficiency of its ad channels.

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How We Helped

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Together with their team, we worked on enhancing Jackery’s green-energy message and boost its marketing efforts:

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• Capitalizing on Earth Day: Leveraged Earth Day and related events to push out their eco-friendly message, creating an emotional connection with consumers.
• Immersive video ads: Produced engaging video content that resonated with their target audience, highlighting the benefits of their portable power solutions.
• Multi-channel strategy: Combined live promotions, email capture strategies, and on-site optimizations across Google, Meta, and Bing to drive purchases and maximize conversions.

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By aligning the brand’s message with environmentally conscious events and utilizing a diverse range of marketing channels, we helped Jackery engage consumers and drive performance.

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Results

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With a strategic approach focused on key events and high-impact promotions, we helped Jackery achieve impressive growth in their ROAS:

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• 65% improvement in ROAS
• More than double the expected revenue on Black Friday