Challenge

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Sands Hotels faced declining market share and stiff competition from Online Travel Agencies (OTAs) in the Asia-Pacific region, particularly in Southeast Asia. To regain momentum, Sands needed a strategic overhaul of its digital presence and marketing performance.

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How We Helped

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Our team developed a tailored approach to revitalize Sands Hotels’ digital strategy and boost brand awareness:

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• Targeted marketing campaigns: Launched campaigns that leveraged popular music and celebrity endorsements to create buzz and increase visibility.
• Data-driven optimization: Used historical data to optimize product combinations and implement innovative ad formats that fueled viral engagement.
• Multilingual A/B testing: Conducted rapid A/B testing in 8+ languages to refine campaign performance and ensure relevance in diverse markets.

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This combination of data-driven strategies and creative execution helped Sands Hotels stand out in the crowded hospitality market.

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Results

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Through this strategic overhaul, Sands Hotels reclaimed its position as a leading hospitality brand in the Asia-Pacific market:

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• 5B+ annual user touchpoints
• 7x increase in website traffic and bookings
• 75% surge in ad click-through rates
• 25% reduction in Cost Per Acquisition (CPA)