Challenge

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Tencent Magic Cube Studio developed the first-person shooter (FPS) game Dark Area Break Out, but faced low brand awareness and disappointing download volumes due to fierce competition and a limited budget. To succeed, they needed widespread visibility and targeted outreach to reach the right gamers.

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How We Helped

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We crafted a strategy to boost visibility and downloads for Dark Area Break Out. This data-driven, flexible strategy ensured the game was seen by the right audience, achieving broad reach and engagement:

• Mainstream media presence: Delivered ads across major platforms with optimized formats, ensuring the game reached a broad audience and gained recognition in the crowded gaming landscape.
• Event-timed campaigns: Coordinated ad placements with relevant gaming events, amplifying engagement at key moments.
• Targeted, cost-effective ads: Used technical tools for precise targeting and cost management, continuously refining the campaign to maximize reach while minimizing spend.

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Results

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Through targeted and strategic media placement, our efforts propelled Dark Area Break Out to global success:

• Top downloaded game in 50 countries
• 15M+ downloads
• 15% lower Cost Per Install (CPI) than the market average