Challenge

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Roborock, a leading name in robotic sweeping and cleaning solutions, sought to expand its presence in the US and European markets. With established competition in both regions, Roborock needed a strategic approach to gain visibility and convert leads into sales.

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How We Helped

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A full-scale digital marketing strategy was what we came up with to make their expansion a success. We focused on:

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• Integrated approach: Provided end-to-end support, including digital marketing strategy, media ad buying, operations, and creative asset optimization.
  Market research: Conducted detailed market analysis, examining user profiles, cultural preferences, and competitor positioning across 10+ target markets.
• Technology support: Delivered a comprehensive MarTech solution that integrated performance data from multiple platforms into a single dashboard for better tracking and optimization.

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Results

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Through a data-driven approach and strategic media buys, Roborock not only entered these competitive markets but thrived:

• Top 1 robot vacuum in Germany
• Top 3 robot vacuum in the US
• 3x Return on Ad Spend (ROAS) during the 2023 sales season