Challenge

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Trip.com, a leading travel platform, was eager to make a splash in the US market but faced a significant challenge: low brand recognition and a loyal customer base concentrated primarily in Asia. To establish itself as a competitive player in the US, Trip.com needed a strategy to raise awareness and drive conversions.

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How We Helped

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Our team stepped in with a comprehensive marketing strategy tailored to Trip.com’s needs:

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• Blended online and offline approach: Designed a multi-channel campaign that integrated both online and offline efforts to maximize reach and impact.
• Nuanced promotions: Targeted specific US market segments with sophisticated precision marketing and customized promotions.
• Targeted social media ads: Utilized social media platforms to deploy highly targeted ads that resonated with potential travelers and drove engagement.

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This carefully crafted strategy helped Trip.com break through a competitive market and connect with a new customer base.

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Results

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By leveraging data-driven marketing and local expertise, we helped Trip.com successfully establish its presence in the US and solidify its position as a global travel leader:

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• 500%+ ROI increase
• 30% jump in order volume
• 25% reduction in per-order conversion cost