Challenge

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Zaful, a trailblazing online fashion retailer, faced challenges in staying competitive during their global expansion. Outdated industry insights, limited advertising strategies, and unfamiliarity with Facebook’s advanced tools were holding them back. Zaful needed a strategic boost to push their brand further into international markets.

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How We Helped

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We partnered with Zaful to create a comprehensive solution that would drive their cross-border growth:

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• New category expansion: Explored new opportunities, such as expanding into the footwear market, to diversify their product offerings and boost market penetration.
• Localized product designs: Crafted tailored designs that resonated with specific target audiences, driving conversions and fostering repeat business.
• Intelligent marketing bots: Integrated smart marketing bots via Facebook Messenger to enhance the user experience and streamline engagement.

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Results

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Through Meetsocial’s tailored approach, Zaful successfully expanded their global presence and enhanced their advertising efficiency:

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• 10% increase in new category promotion
• 75% growth in annual ad spend
• 18% lift in ad click-through rates

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