Challenge

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Riot Games wanted to launch Teamfight Tactics Mobile in Southeast Asia, a market dominated by mobile games. With limited strategy games and intense competition from established titles, the challenge was to stand out while adhering to tight timelines and IP compliance.

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How We Helped

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Our team worked with Riot Games to execute a tailored strategy for entering the Southeast Asian market:

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• Localization research: Conducted extensive research on culture, economy, player behavior, and device preferences to ensure a well-prepared and localized launch.
• Target player reach: Leveraged Riot Games’ IP advantage to build a presence in local player communities. We partnered with influencers and key opinion leaders (KOLs) to drive engagement and generate buzz.
• Creative services: Adapted social media, community, and PPC ad creatives in real-time, responding to the release schedule and player feedback to ensure content stayed fresh and compliant with IP guidelines.

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Results

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Teamfight Tactics Mobile achieved significant success, topping charts and becoming a hit in Southeast Asia:

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• 1.6M+ active users
• 5M+ total installs
• Top 1 monthly downloads in 6 countries