Riot Games

Delivering five million installs for Riot Games across the region

Sector

Gaming

capabilities

User Acquisition

Performance Marketing

Social & KOL

Teamfight Tactics is an auto battler game developed and published by Riot Games as a spinoff of League of Legends. While strategy titles like Teamfight Tactics occupy a smaller slice of the highly competitive gaming industry, its launch required a strong localisation strategy and a strict adherence to intellectual property (IP) compliance to the wider League of Legends universe.

Messaging built on extensive consumer research

We researched cultural references, spending habits, payment preferences, device preferences, and play behaviours across six key markets. These findings then shaped store creatives, in-app messaging tone, as well as the channel mix in each market.

Targeted player reach

Partnering with key opinion leaders and content creators across the region, we used Riot Games’ existing IP and brand to seed conversations inside local gaming communities and drive launch buzz and installs.

Volume of creative services

Social, community and pay-per-click assets were produced and refreshed rapidly, responding to release milestones and player sentiment.

RESULTS

1.6M+

active users

5M

Total game installs during the campaign period

#1

downloaded game in 6 countries
Delivering five million installs for Riot Games across the region

Riot Games

Inside the localisation, KOL and creative strategy that delivered five million installs for Riot Games across the region.
1.6M+ active users
5M+ total installs
Top 1 monthly downloads in 6 countries
Messaging built on extensive consumer research
We researched cultural references, spending habits, payment preferences, device preferences, and play behaviours across six key markets. These findings then shaped store creatives, in-app messaging tone, as well as the channel mix in each market.
Targeted player reach
Let’s Get To Work
case studies

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