Challenge

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Capcom’s Street Fighter franchise is a global household name, but with nearly 40 years of history, the challenge was to revitalize the brand and generate excitement for their new mobile game, Street Fighter: Duel, in the Southeast Asian (SEA) market.

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How We Helped

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We crafted a campaign designed to tap into the long-standing loyalty of Street Fighter fans while attracting new players:

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• Data-Driven Targeting: Leveraged our extensive dataset to identify and target potential players with high loyalty to the Street Fighter franchise.
• Localized Advertising: Created highly localized ads that resonated with the SEA audience, making the game’s promotional content more relatable and engaging.